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Gift Card Campaign

Wendy’s 11th Annual Gift Card Campaign


I, Wendy Aujla, am the founder of an annual gift card campaign that helps EMPOWER families to REBUILD their lives free from domestic abuse.


The campaign started in 2013 at my kitchen table over wine and cheese! I invited friends and family to drop off a grocery store gift card to support women and children at WIN House during the holidays.

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Since then, the event has grown significantly, with the collection of online funds to help purchase gift cards. With the support of generous donors over the years, the campaign helped raise $32,373.25 in gift cards from 2013 to 2021. The gift cards supported families accessing services at WIN House a non-profit agency, in Edmonton, Alberta, operating three shelters, WIN 1, WIN II, and Carol’s House.


In 2022 and 2023, the campaign supported S.H.A.D.E. (Safe Housing and Directed Empowerment) Inc., an initiative in Winnipeg, Manitoba (Charitable Registration # 829036177RR0001). Thank you to everyone who donated and supported the 2022 Annual Gift Card Campaign in support of SHADE by raising $3,515 to purchase gift cards for clients impacted by domestic abuse. In 2023, we raised $2,255.

Gift cards helped immigrant women and their children rebuild their lives during and after accessing SHADE’s programs and services. The campaign is unique and supports many families in various ways. Rather than donating actual food or household items, gift cards from local stores were donated (e.g., grocery stores such as No Frills, Giant Tiger, Superstore, Safeway, Shoppers Drug Mart, Walmart, FreshCo, or any other accessible and affordable place). This provided families with the freedom to select food based on their dietary needs, the opportunity to shop for necessities (e.g., an air mattress or baby formula) and the empowerment to purchase what else they may need beyond household items.

Thanks to everyone who supported this year's campaign in support of immigrant women and their children impacted by domestic abuse!

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